Dry January campaign

Cycling Frog

05 / 22

Four poster options for Cycling Frog’s Dry January campaign.

Format

Promotional poster series

Audience

Adults exploring alternatives to alcoholic drinks

01 / Challenge

The brief.

Build a poster around “Dry January meets High January”, with the cans and campaign message clearly visible.

02 / Approach

We tried blue, neutral and coral backgrounds, keeping the can lineup and large headline central to each version.

03 / Outcome

Four layouts exploring different colours and arrangements for the same seasonal campaign.

A closer look

04 project visuals

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