Come As You Are

Social House Vodka

09 / 22

Billboard concepts for Social House Vodka’s “Come As You Are” campaign.

Format

Billboard campaign concepts

Audience

Adult cocktail and food enthusiasts

01 / Challenge

The brief.

Make the campaign line readable at a glance from passing traffic.

02 / Approach

We kept the headline large and the bottle prominent, trying both product-focused layouts and images of people socialising.

03 / Outcome

Four billboard options built around the same campaign line.

A closer look

04 project visuals

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