Nothing floats like concrete

Float Docks

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Billboard concepts for concrete floating docks.

Format

Highway billboard concepts

Audience

Waterfront homeowners

01 / Challenge

The brief.

Introduce the docks with a short message, visible branding and a clear web address.

02 / Approach

We used wide waterfront photographs to show the docks in use, with large white text over the image.

03 / Outcome

Three billboard options showing the product in a waterfront setting.

A closer look

03 project visuals

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