Consumer print advertising

Nectar

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Full-page print ad concepts for Nectar mattresses.

Format

Full-page print ad concepts

Audience

Consumers shopping for a mattress

01 / Challenge

The brief.

Fit the mattress offer, product imagery and call to action into a readable print ad.

02 / Approach

We tried different arrangements of lifestyle photos, the offer and product information, using Nectar’s blue brand colours.

03 / Outcome

Four print layouts exploring how much space to give the photography and promotional copy.

A closer look

04 project visuals

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